Privacy Policy

Last updated: May 2026

At Australian Vintners Limited, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your data when you visit our website (https://australianvintners.co.uk/) or purchase wine from us. We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. THE DATA WE COLLECT ABOUT YOU

We may collect, use, store, and transfer different kinds of personal data about you, including:

  • Identity Data: Name, date of birth (for age verification).

  • Contact Data: Billing address, delivery address, email address, and telephone number.

  • Financial & Transaction Data: Details about payments from you and details of products you have purchased from us. (Note: We do not store your raw credit card data; this is securely processed by our third-party payment gateways).

  • Technical & Usage Data: Internet protocol (IP) address, browser type, time zone setting, operating system, and how you use our website.

  • Marketing Data: Your preferences in receiving marketing and newsletter communications from us.

2. HOW WE COLLECT YOUR DATA

We collect data from you when you:

  • Create an account on our website.

  • Purchase wine or gift cases.

  • Sign up for our newsletter to receive our 10% discount offer.

  • Contact us via email or customer support forms.

  • Interact with our website via automated tracking cookies (see Cookie Policy below).

3. HOW WE USE YOUR DATA (LEGAL BASES)

Under the UK GDPR, we must have a lawful basis to process your data:

  • Performance of a Contract: To process and deliver your wine orders, manage payments, and collect money owed to us.

  • Legal Obligation: To verify that you are 18 years or older before selling or delivering alcohol.

  • Consent: When you explicitly opt-in to receive our marketing newsletter. You can withdraw this consent at any time by clicking "unsubscribe".

  • Legitimate Interests: To analyze website traffic, optimize our website user experience, and protect our business against fraud.

4. DATA SHARING & THIRD PARTIES

We do not sell your personal data. We only share your data with essential third parties who help us run our e-commerce business, including:

  • Delivery/Courier Companies: To deliver your wine to your door via DPD. 

  • Payment Processors: To safely process transactions via Shopify Payments.

  • Marketing & Email Platforms: To manage our newsletter and subscriber list via Hubspot.

  • Professional Advisors & Authorities: If required by law, or to protect our legal rights.

5. INTERNATIONAL DATA TRANSFERS

Because we work directly with small, family-run boutique wine producers across Australia, some operations or communications may involve overseas entities. However, your core customer checkout data is held securely within the UK/EEA. If any data is transferred to Australia, we ensure adequate safeguards are in place in accordance with UK data laws.

6. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements (for example, keeping financial transaction records for UK tax purposes for 6 years).

7. YOUR LEGAL RIGHTS

Under UK data protection laws, you have rights including the right to access, correct, or erase your personal data; the right to object to or restrict processing; and the right to data portability. To exercise any of these rights, please email us at wine@australianvintners.co.uk.